Maserati gears up for electrification

Maserati has announced its plans to produce its first hybrid and battery-powered models, along with a new SUV and an electric sports car. The sports car will be manufactured in Modena, northern Italy, where the production line is being upgraded to accommodate its electric powertrain, as announced by the Fiat Chrysler Automobiles luxury unit. The automaker did not provide any other details. It can be expected to compete against cars like the Lamborghini Huracan or the Ferrari F8 Tributo, instead of the Alfieri concept car launched at the Geneva auto show, 2014. Harald Wester, CEO, Maserati, had mentioned at an interview that the sports car would be ‘in line with the Maserati heritage.’ The sports car will also have a gasoline variant that is scheduled for launch in 2020 before the electric variant.

The automaker will launch its first hybrid car in the next year, which will be an electrified version of the Maserati Ghibli sedan, which is expected to be a plug-in hybrid. The midsize SUV will go into production at the beginning of next year in FCA’s site located in Cassino, central Italy, which is also where the Alfa Romeo Stelvio is manufactured. The plant will also get a new production line for the SUV that is suitable for electric cars. The SUV might go on sale in early 2021, competing against Porsche Macan. It will be positioned below the Levante SUV. The company will build two full-electric models, at either Grugliasco or Mirafiori, Turin, which will replace the GranTurismo coupe and the GranCabrio convertible.

All the new Maseratis and the updated variants of the existing models will come with autonomous driving features, starting from Level 2 partial automation, progressing to Level 3, where the car will be able to drive in and out of lanes or stop the vehicle if the driver is unable to steer the car. The latest announcement is synonymous with the strategy announced by FCA in 2018, to invest nearly $5.5 billion in Italy by 2021.

Purushottam Gaurav

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